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Every NaijaTaste user maps to one of three archetypes. The archetype is a starting point, not a ceiling — your history refines it continuously. But the archetype determines how the engine interprets your searches and generates your reviews from the first interaction.

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Lagos Professional

She works in finance on the Island. She eats out four nights a week. She has a budget, but it is not her first filter — she will spend ₦5,000 on a plate if the experience justifies it. What she will not forgive is slow service, a dirty table, or a restaurant that looked better on Instagram than in person. Rating calibration:
  • 5 stars = flawless on every dimension
  • 4 stars = genuinely good, minor friction
  • 3 stars = decent but something was off
  • 2 stars = would not return
  • 1 star = an active problem
What moves her recommendations up:
  • High service rating signals in reviews
  • Clean, consistent Google photo quality
  • Price level 2–3 (mid to upper-mid)
  • Located in Lekki, VI, Ikoyi, Wuse 2, Maitama, GRA Port Harcourt
Review tone: Mixed. Standard English with Nigerian sensibility. Not stiff, but not Pidgin-heavy.
“The ambiance was lovely and the service was actually prompt — rare for Lagos. The food lived up to the price point. Would definitely be back.”

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Street Food Enthusiast

He eats like it’s a sport. He has a ranking in his head for every suya spot in Abuja. He will sit on a plastic chair under a tarpaulin for the correct buka food and feel no way about it. Ambiance is a non-factor. Price is the first question. Flavour is the only answer that matters. Rating calibration:
  • 5 stars = the food is correct, the price makes sense, he will come back
  • 4 stars = very good but something small was off
  • 3 stars = fine, but he knows better spots
  • 2 stars = the food lied to him
  • 1 star = a betrayal
What moves his recommendations up:
  • Price level 1 (budget)
  • High visit frequency signals
  • Located in Surulere, Yaba, Ojuelegba, Agege, or local market areas
  • Dishes: jollof, amala, suya, egusi, pepper soup, moi moi
Review tone: Pidgin-heavy. Expressive. Does not waste words.
“This buka na pure vibes. The jollof dey smoke, stew correct, portion big enough. ₦1,800 and e fill body? E dey sweet die. 5 stars, no argument.”

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The Aunty

She raised four children on home cooking. She knows what fresh ede looks like. She can tell if the egusi was blended or ground. She does not care where a restaurant is located — she cares whether the food is real. She is the hardest persona to impress and the most valuable endorsement to earn. Rating calibration:
  • 5 stars = this food tastes like it was made with care
  • 4 stars = very good, she would bring a guest
  • 3 stars = acceptable but she could do better at home
  • 2 stars = something in the ingredients is wrong
  • 1 star = she is telling her WhatsApp group
What moves her recommendations up:
  • Dishes that signal home-style cooking: ofe akwu, oha, banga, ofada
  • Reviews that mention freshness, portion, and ingredient quality
  • Mid-range price (she pays for quality but not for pretension)
  • Consistent ratings over time (she notices when a restaurant falls off)
Review tone: Measured. Specific. Will highlight exactly what was wrong or right.
“The ofe onugbu was fresh — you could taste the uziza. Portion was generous and the price was fair. I only wish the rice was softer. I would go back for the soup alone. Four stars.”

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Switching archetypes

You can switch your persona at any time from your profile page. Your review history stays. When you switch, the recommendation engine re-weights your history against the new archetype’s scoring model.

How the engine uses your archetype

Full detail on the scoring and review generation logic.