Skip to main content
If you run a restaurant, buka, food truck, or any food business in Nigeria, this section explains how NaijaTaste affects your discoverability.

How your restaurant appears in results

NaijaTaste pulls restaurant data from Google Places in real time. If your business is listed on Google Maps with a correct address, phone number, and opening hours, it is eligible to appear in recommendations across every NaijaTaste channel:
  • The web app (chat mode and form mode)
  • WhatsApp recommendations
  • API integrations built by developers
We do not charge for listings. We do not offer paid placement. A buka with authentic high-quality food and strong customer signals can rank above a larger competitor.

What the ranking model looks at

SignalWhy it matters
Star ratingHigher ratings rank higher, all else equal
Review countMore reviews = more reliable signal
Price levelMust match the user’s price sensitivity
Open statusClosed restaurants are deprioritised in real-time searches
Location proximityCloser to search area or GPS location ranks higher
Food type matchYour cuisine category must match the user’s search

How to improve your ranking

1

Complete your Google Business Profile

Name, address, phone, opening hours, cuisine category, and photos. Missing fields reduce ranking confidence. Manage at business.google.com.
2

Accumulate honest reviews

Ask satisfied customers to leave Google reviews. Review count and quality are the strongest signals we read.
3

Keep hours accurate

Restaurants showing as open when closed get penalised on return visits. Update hours for Ramadan, public holidays, and temporary closures.
4

Tag your cuisine correctly

List the dishes you’re known for using terms Nigerians search: “jollof rice”, “egusi”, “suya”, “amala”, “pepper soup” — not just “Nigerian cuisine”.

What we don’t do

  • We do not accept payment for placement
  • We do not allow restaurants to manipulate their own ranking
  • We do not create fake reviews or fabricate restaurant data

Get discovered

Step-by-step guide to optimising your Google profile for NaijaTaste visibility.

Review signals

How customer reviews translate into ranking signals on NaijaTaste.